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Founded by ex-Dyson Senior Executives

Your Gateway to Middle East Markets

Boutique distribution for premium brands. From market entry to omnichannel acceleration across the GCC & Africa.
6GCC Countries
+120%Sales Growth
6%UAE Market Share
10+Retail Partners

Laurastar × Parlogna

Laurastar × Parlogna

From October 2024, Parlogna achieved +120% sales growth and 6% UAE market share in the steam iron category through omnichannel implementation across offline retail, online marketplaces, and D2C e-commerce.

Offline
10 stores
Online
Amazon, Noon
D2C
laurastar.ae

Distribution

Omnichannel retail across the GCC — offline stores, marketplaces, and end-to-end logistics via Aramex.

Consulting

Market entry strategy, positioning, and route-to-market planning for MEA & EMEA regions.

E-Commerce

Full-funnel D2C: media, SEO, conversion optimization, CRM, and customer service.
Their team brings outstanding professionalism, strong local expertise, and a genuine passion for representing Laurastar at the highest level. Parlogna has become an essential partner in our growth journey in the region.
Eric EleuterioGlobal Export Sales DirectorLaurastar SA

How We Work

From initial conversation to market launch, our proven four-step process ensures a smooth and successful entry into the Middle East and Africa.

1

Discovery Call

We learn about your brand, products, and growth objectives for the MEA region.

2

Market Assessment

We analyze market opportunity, regulatory requirements, and competitive landscape.

3

Go-to-Market Plan

We build a tailored strategy covering distribution, digital, and retail channels.

4

Launch & Scale

We execute the plan and continuously optimize for growth across the GCC.