About Us

The company has been founded by former Middle East MD and Regional President EMEA of one of the biggest multinational leader in consumer tech globally.

With a wide network of partners and a team of expert to cover all matters from finance, digital and media we are enablers for new brands to approach Middle East from initial market study, identifying the best route to market strategy, implementation of the business plan and execution at store level.

1.0 Our Vision

To empower brands with everything they need to succeed in the GCC—through tailored strategies, meaningful connections, and seamless execution across online and offline channels.

02. Our mission

To strategically build, position, and grow brands across the GCC by combining cultural insight, innovative marketing, and data-driven execution across all platforms.

03. Access to Top Promoters for Grand Launches

We connect your brand with experienced promoters and event specialists to execute impactful and memorable launch events—ensuring strong visibility from day one.

04. Full Marketplace Onboarding Support

From setting up your accounts on Amazon and Noon to managing product listings, ads, and promotions—our team handholds you through every step of your marketplace journey.

05. Regional Servicing Partnerships

We help establish service and warranty support infrastructure across the GCC by partnering with reliable regional service centers—enhancing customer trust and satisfaction.

06. Seamless Delivery & Logistics Across the GCC

We provide complete inventory and logistics solutions—including warehousing, distribution, and order fulfillment—to ensure fast, reliable delivery and efficient stock management across all GCC countries.

Meet Our Team

Phil Parsons

Investor

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Luigi Bologna

CEO

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Ayub Mohammed

COO

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Our Industry Partners

Aramex

Logistics Partner

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Pard Group

Promotions Partner

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Homewide Service Center

Servicing partner

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Our Agency Partners

Atlus Forge

Performance Marketing

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Twins Marketing

Content Creation & Social Media

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