Brand Acceleration in the UAE
Laurastar × Parlogna
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The Laurastar Story
Laurastar
Home AppliancesThe Challenge
Laurastar, the Swiss premium ironing and garment care brand, wanted to establish a strong presence in the UAE market with premium positioning — reaching consumers through multiple channels while maintaining brand integrity.
Our Strategy
Parlogna implemented a full omnichannel strategy: offline retail with 10 store displays and trained promoters, online presence on Amazon and Noon marketplaces, a dedicated D2C e-commerce platform (laurastar.ae), and a media launch with dedicated social media accounts (Laurastararabia).
Results
+120% sales growth in 2025 and 6% market share in the UAE steam iron category. Laurastar is now expanding regionally into KSA, Qatar, Kuwait, and Africa through Parlogna's partner network.
As Global Export Sales Director at Laurastar, I am truly proud of the excellent partnership we have developed with Parlogna in the UAE. Their team brings outstanding professionalism, strong local expertise, and a genuine passion for representing Laurastar at the highest level. Through remarkable dedication to brand building, premium point-of-sale execution, and consistent efforts to promote Laurastar across the market, Parlogna has become an essential partner in our growth journey in the region. I deeply value this collaboration and look forward to achieving even greater success together in the years to come.
Regional Expansion
Parlogna operates Laurastar's regional expansion into KSA, Qatar, Kuwait, and Africa. Through our network of partner retailers and department stores, combined with online and D2C implementation, we deliver omnichannel distribution across the entire MEA region.
Experience Laurastar
Discover Swiss premium ironing and garment care — now available in the UAE.